The next great market shock starts at 10 am today at the Morton H. Meyerson Symphony Center in Dallas, Texas.

That's when ExxonMobil CEO Rex Tillerson may be singing his swan-song as chairman of the board of the world's largest oil & gas company.

I have been writing extensively about the Dallas market-shock resolution: a dissident shareholder push led by the Rockefeller Family, which seeks big changes at the world's largest energy company. This is a water-shed event. Let me explain why.

Rockefeller Family Takes On Exxon's Board

One of several resolutions to be voted on today in Dallas includes establishing an independent board of directors, by separating the post of chairman from CEO. Another, more far reaching resolution calls for the company to adopt an alternative energy policy, because at present ExxonMobil has none.

In fact, ExxonMobil earned revenues of one-billion dollars a day last year, but invested just 0.2% of that in research & development.

This is mind-boggling to me, since the company's own slide presentation, on display in Dallas today (see below), clearly points out the promise of alternative energy.

Exxon's Own Research Shows Greater Profit Potential in Alternative Energy

ExxonMobil's own data shows alternative energy sources including: solar energy, wind power, and bio-fuels - will enjoy compound annual growth of almost 8.7% each and every year - all the way out to 2030.

Meanwhile, conventional fossil fuel growth is pegged at just 1.3% per year over the same period, according to ExxonMobil.

Given the proof of its own numbers. it's a mystery to me why ExxonMobil refuses to spend more on alternative energy research and development projects. Most of its chief rivals including Chevron, and BP are spending far more to secure alternative energy sources.

The Rockefeller Family, descendants of the founder of ExxonMobil (John D. Rockefeller's Standard Oil) realize how vitally important alternative energy is to the firm's future.

That's why they've publicly broken ranks with ExxonMobil's management team over this issue. Here's their key point, in the family's own words: "If the next 20 years of the energy business were just going to be about oil and gas, we probably wouldn't be here today."

It's Time to Profit from the Next Great Investment Boom

Of course that's NOT the case.fossil fuel supplies are dwindling as demand grows. The future is about alternative energy sources, the Rockefeller family knows it, and they're forcing America's biggest oil & gas company to listen.

Global investment in the alternative energy sector surged 60% last year to $148 billion in 2007. Silicon Valley venture capital firms - the same deep-pocketed investors who funded the technology and internet boom - are now pouring big money into alternative energy.

If you are correctly positioned to profit from this tidal-wave of investment spending, then you'll be in on the ground floor of the next great investment boom.

While the sparks fly in Dallas, and no matter the outcome of today's shareholder votes - the die is cast - the future belongs to alternative energy! I'm positioned to take advantage of the great fuel revolution - are you?

P.S. I'm pulling the trigger on my first market-shock recommendations to take advantage of the great fuel revolution. My first pick is a renegade oil firm that develops "HemiCell-190", which already powers 2.6 million cars. My second selection is a "giant killer" that just scooped-up gold-mine in alternative energy assets that ExxonMobil threw away.

Subscribers to my signature research investment service Market Shock Trader will be hearing from me about even more ways to profit. Very soon, I'll be sending them specific rifle-shot plays to cash in on alternative energy!  Click here for all the details and get access to my FREE special report: How to Profit from the Great Fuel Revolution.